By Kathy Owen
A study shows buyers will offer more for homes with dark gray or charcoal interiors. Darker colors bring drama to bland homes.
NEW YORK – Want to sell your home for more? Pick your colors carefully. A 2023 Zillow paint color analysis study finds charcoal gray rooms can help a home sell for as much as $2,512 more.
Color impacts people’s moods, mindsets, and buying decisions. Recent and prospective buyers offer more money for a home with dark gray or charcoal interiors. In fact, charcoal walls are associated with higher offer prices than white in every room studied: the kitchen, living room, bathroom, and bedroom.
Although many people hate mid-toned Millennial gray, these dramatic hues pack more pigment. Darker grays and other dark colors bring much-needed drama to bland homes without personality. A strong first impression makes all the difference when making more money.
